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Local Search Engine Optimization (SEO)

Friday

Local Search Engine Optimization (SEO)

Local Search Engine Optimization is necessary for any of the Services and Business to get success in Online. Local SEO helps to reach the Business or Services accurately to the targeted audience so it’s reach the business as much as quicker than other marketing technique.

What is Local Search Engine Optimization?

SEO is the process to optimize the Web Page to get higher rankings in the Search Engine Result Page. Local SEO is the Process to get higher search engine ranking position in particular city or country wise for particular Keywords. Local Search Engine Optimization provides higher ranking in the targeted city searches with the Keyword.

Example People from Chennai city searched for Super Markets then the Super market list in the Chennai need to appear in the search result that's what the perfect Local SEO.

Types of Businesses & Services need Local SEO

Any Services or Business that need some or all of its clients or customers locally should consider local SEO. That may be like Super Market, Shops, Hospital and etc... Local Business must have the Address in a city and need get people to go there then it should need local SEO for that location.

Important things to do Local SEO

Local Search Engine Optimization (SEO)
Reach in the online locally the check list need to be done

On Page Optimizing is the important factor for Local Business.
Get Local Profile of Google Using Google Maps to reach your Business Locally.
Correct Location and the Address on the Map.
Use schema Local Mark Up to crawl better by search Engines.
Get Positive reputation review from online Users.
Using Google you can get success to Quick in Local Business via the Web. Google providing Map for denoting the Location of the Business or Services and you can verify the business through the Map and reach more audience very quickly as much as possible through the Local Search Queries.
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Backlinks is that Good for SEO

Friday

Backlinks is that Good for SEO

Buy Quality Backlinks for a cheap rate or affordable price this is the word we can saw often around the SEO blogs and marketing websites. So Buying Backlinks is that safe and good for SEO Best Practices? The answer for this Question is "Big NO".

Now a days guest posting blogs are not ready to put more links of the other websites because Google tighter their security about this Unnatural link building techniques buying, selling links.

Google eye about Buying Backlink

Due to more Cheap Link Sale websites Google reduced the weight of the Backlink from their search engine ranking factor. Google clearly states that buying backlinks to improve your rankings breaches their guidelines.

Also they are added a list of websites that are selling links that links are considered as spam and get penalized by the Google Panda and Penguin Updates.

Who are penalized for buying and selling Backlinks by Google?

Buy Backlinks is that good for SEO
Google have some quality guidelines that need to follow by every webmaster to maintain the quality of the Web and better user experience in the search. Here is the link you can read about the guidelines that explain about Link Schemes.

Buying and Selling Backlinks will penalize both of them. The website selling links get penalized by Google also the Website getting the link from it.

Once your website got penalised you will loss every keywords ranking in the search engine and that can't able to recover until 6 months or even it's takes more time to recover your previous search traffic.
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Website Ranking that most Important Jaipur Seo Service

Friday

Website Ranking that most Important 


Website Ranking is used by Google and all other search engines to display it's search results for each search query. We know rank is the only way to sort out huge amount of data depends upon some priority.

So, Each and every search engines are used some own algorithms, ranking factors and formulas to order the search result. This metrics will determine the Website Ranking of each web page.

Purpose of Website Ranking

Now a day, there are millions of Web Pages available in the internet for every search query. Search engine purpose is sort out the perfect matched pages for user typed search query. For this reason, Every Search Engine having it's own rank metrics and Algorithms to sort the search result.

But, huge amount of search results will needed more complex algorithm to find out best matched web pages. So, every search engine hardly working to improving their web Ranking metrics but, Google is the only search engine got success for very long time period in the search field.

How Website Rankings are measured?

Each site Web Rank will defer by vendor like (Google and more) each vendor having different factors, measurements and website data. So, the ranking should vary depends upon the rank providers.

Without site owner permission it's hard to get the accurate data about site traffic details. Traffic also plays an important role to measuring the rank of the website. Traffic details are the most important factor that makes more variation in this measurement.

Here is the List of factors that matters most to calculate this rank,

Page Quality
Page Quantity
Other Quality and relative website Links to the Page
Proper SEO
How long the Page available
User experience about the Page
The above list is the most common SEO factors that are used by all vendors to rank the website. Also there are lots of hidden factors that are unknowable.
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Local Tips For Small Business SEO Success

Friday

Local Tips For Small Business SEO Success

1. Properly Optimize Information On Your Business’ Website
Your website is your most important and valuable online asset, so ensuring that it is properly optimized to appear high within search results is key.

Action items:

•  Create a domain name that reflects your business type and its location. For example, Billy’s Bakery uses the domain “billysbakerynyc.com,” which includes it all.

•  Add keywords on page titles that identify with your business, its services and its location.

•  Incorporate your business’ name, address and phone number (NAP) information in not only the homepage or contact page, but each individual page of your website.

•  In addition to highlighting your offerings, ensure your website copy includes as much about your local area as possible to further associate your business with the nearby vicinity. For example, note what section of town you’re in, what sports team plays across the street, or what park is around the corner. Not only will this added info help improve your website copy for customers, it will also boost your search visibility as a local business.
2. Secure, Build Out And Update Your Business Listings On Local Websites
Perhaps one of the most effective ways to boost local SEO is to ensure the availability and consistency of your business’ listing information across a myriad of third-party sources. Google and other search engines constantly scan these sites to develop a stronger understanding of the local web and your business.

When your business isn’t listed — or the information listed about it is incomplete or inaccurate — there is a risk of diminishing or negatively impacting your business’ placements in search results.

Action items:

•  Search leading local listings websites ranging from Dexknows, Facebook, and Google to Yelp, YP and Yellowbook to ensure that your business is listed, that you have “claimed” your listing, and that the business name, phone and address posted are consistent and accurate. Make changes as necessary and delete duplicate pages. As in the Billy’s Bakery example above, local sites like Google+, Yelp and TripAdvisor hold a lot of weight in search results, so it’s important to get it right.

•  Build out your listings with photos, videos, website URL and other key information to make your listings more informative and attractive to potential customers.

•  Ensure that your business is listed in the appropriate categories so it can be properly optimized. Relevant keywords in the business name help too. As I noted earlier, “Billy’s Bakery NYC” includes both the business type and location. However, don’t overdo it with unnecessary keywords in the business name (e.g., “Billy’s Bakery Cookies Cakes Hot Chocolate”), or search engines will take note and it will negatively impact your results.

•  To further your efforts, work with a top listings provider such as Neustar Localeze or Acxiom to automate the process of securing and updating your listings across the broad ecosystem of local sites.

•  If your business has multiple locations, create separate listings for each location on your website to boost the visibility of both your brand and each of your stores. The search results for Billy’s Bakery highlight the business’ three different locations individually.
3. Ensure An Appropriate Link Strategy
Links from your website to other related websites, and vice versa, play a role in your business’ SEO visibility, because they help to establish the authenticity and credibility of your business. But trying to game system by leveraging unrelated links will damage visibility over time.

Action items:

•  Consistently share links to your website via your Facebook, Twitter and other social media channels, and encourage others to pass along the information as well.

•  Include links to your website in email newsletters and other updates to customers.

•  Host or sponsor local events, or provide discounts for neighborhood students, and then encourage neighborhood businesses, the local chamber of commerce, charity organizations and other partners to link to your website when talking about those activities.

•  Create a local directory of community resources including your favorite nearby restaurants, stores and cultural attractions, to provide an opportunity for you to link out to others (and for them to return the favor). Even consider starting a blog where you can talk about your business’ neighborhood and link to businesses and places of interest.

•  However, be sure that your link strategy is authentic in that you know who you are linking to and that they have relevance to your business. Also, do not create link schemes like spamming your business’ domain name on websites, forums or blog comments. Be wary of third-party content providers who claim that they can improve your SEO by writing content for your blog with SEO boosting links.  These activities have the potential to damage your credibility with search engines and negatively impact your visibility in search results, as Google recently warned.
4. Encourage And Respond To Online User Reviews
User reviews help to build your business’ visibility in local search results, and so does your engagement in responding to them — whether they are positive or negative. However, small businesses need to ensure the reviews themselves always come from the outside.

Action items:

•  Encourage your customers to leave ratings and reviews of your business if they are satisfied with your work. Whether it’s a simple email after a service is rendered, a flyer at checkout, or a callout on your website – the more positive, authentic reviews your business receives, the better your business will appear in search (both via the search engines and the local review sites themselves).

•  As part of your encouragement, provide customers with a variety of sites to post reviews so the spread is diverse across multiple key local sites.

•  Be proactive about responding to all types of user reviews. If the post is positive, thank the customer for their feedback and encourage them to use your services again. If the post is negative, explain that you appreciate the feedback and ask the customer to get in contact with you about their concerns so you can address their problems.

•  Whatever you do, never post false reviews! When discovered – and they usually are, because they’re transparent –  you will either lose your visibility in search, or your visibility will not be the kind you want.
5. Engage Regularly Via Social Media
Social media pages play a notable role in local business’ visibility in search results. The more proactive your social media strategy, the higher likelihood your pages will attract followers — and in turn, appear within search.

Action items:

•  Develop a strong social media strategy that engages customers via Facebook, Google+, Twitter, Pinterest, Instagram and other popular networks on a regular basis. The more followers and engagement you receive, the higher your pages will appear in search. Note Billy’s Bakery’s Facebook page in the business’ search results above.

•  Some ideas for engagement include updates on new products, promotions and giveaways, and highlighting stories of relevance to your customers. Be sure to respond to those reaching out via social media with questions or feedback on their orders.
6. Drive Media Coverage
Media coverage of your local business — especially from highly credible news websites — can result in a long-term positive impact on your business’ search results. For example, MarthaStewart.com’s coverage of Billy’s Bakery above appears high in its search results. Coverage like this can drive even more business to your brand, especially because it’s coming from a reliable, third-party source.

Action items:

•  Develop relationships with local media and bloggers by encouraging them to take advantage of your products or services. If you’re a restaurant, send over your popular pizza to your city’s local foodie blogger. Or email a reporter about a charity event that you’re sponsoring that will benefit the local community. Your PR efforts can result in positive articles, videos or other types of coverage that will remain highly visible in search over the long-term and boost your brand’s reputation.

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